For independent restaurants in New Zealand
Run Your Restaurant Without Chaos
We don't sell software. We recover lost revenue and replace missed calls with confirmed orders.
New Zealand English voice available. 24/7 answering. Works with your existing phone number.
The real problem
It's three problems feeding each other: lost revenue, manual chaos, and no visibility. When the phone rings during a Friday rush, someone has to stop cooking or step off the floor. If nobody picks up, the order disappears. By close, you still don't know what the night actually cost you.
An Auckland pickup venue at Friday peak or a Wellington neighbourhood dining room on a Saturday night — busy services are the worst time to miss a call and the most common time it happens. One unanswered call can mean a lost pickup order, a lost table, or a regular quietly calling the venue up the road instead. After hours, voicemail kills the booking completely.
Handwritten notes, half-heard names, SMS threads, callbacks, and verbal handoffs create mistakes. Staff get pulled mid-service to take a booking. Double-bookings happen. Special requests get lost between the pass and the floor. No-shows stay invisible.
Most independent venues can't see daily call volume, missed-call patterns, reservation load, or what revenue was actually recovered. Decisions about staffing, prep, and service hours get made from gut feel. The owner ends the week with a suspicion, not a number.
Figures drawn from comparable independent-restaurant markets. New Zealand-specific benchmarks will be added once local proof is available.
One system. Three outcomes.
Other tools solve one of these. Per-cover booking platforms handle reservations and charge you for the privilege. Answering services take messages a human still has to action. Phone menus push callers into dead ends. Soulid handles the conversation, logs the order or booking, alerts the team, and shows you the lot in one dashboard.
The call flow
Nothing changes on the customer's side. They dial the number they already have in their phone. What changes is everything after the first ring.
No porting, no new hardware, no message asking callers to "press 1". Soulid picks up in under 3 seconds.
Pickup order, reservation, or a configured venue question. The voice sounds like a person, with a New Zealand English accent selected at setup. Australian, Canadian, and North American options are also available.
Read-back on the call, then an SMS confirmation so they have the order total or booking detail in writing.
Ticket prints in the kitchen. WhatsApp alert hits the manager. The dashboard updates live so the owner sees the impact as it lands.
Built for the way your venue runs
Every independent restaurant is different. Soulid leads with whatever is costing you the most right now — calls, bookings, or both.
Pickup-led kitchens and neighbourhood pickup spots where the phone never stops between 5 and 8 pm. Soulid leads with call answering and full order capture so the stove isn't doing double duty. Think a family-run pickup venue in Auckland or a busy neighbourhood noodle bar in Wellington.
Dine-in restaurants where bookings, no-shows, and table management are the pressure points. Soulid leads with reservations, SMS confirmations, and clearer service flow so the host isn't chasing callbacks during service.
Operators running two to five venues — a city flagship, a couple of suburb locations, maybe a weekend-heavy sister site. Soulid gives one dashboard across the group so the owner isn't switching phones to check three restaurants on a Saturday night.
Function rooms, long-lunch venues, and destination dining rooms with volatile call spikes. Soulid handles the spike without anyone hiring extra phone duty. Quiet Tuesday, packed Saturday — same system, same operating logic.
What's included
Not a generic phone menu. Not an answering service. Not another disconnected booking tool. Every feature earns its place on your Friday night.
No hold music. No voicemail bottleneck. Under three seconds, every time, regardless of call volume.
Multi-item orders, customisations, price calculation, and a clear read-back before the customer hangs up.
The calls other venues lose to voicemail, Soulid converts into a confirmed reservation or pickup order.
New Zealand English is available at onboarding, alongside Australian, Canadian, and North American voices. Sounds like a person, not a phone tree.
Customers get an SMS. Managers get a WhatsApp alert. Everyone has the detail in writing, immediately.
Tickets print straight to your existing Wi-Fi or Bluetooth receipt printer. No screen to babysit on the pass.
Complex requests or frustrated callers route to a staff member. Soulid knows when to hand off.
Calls, orders, reservations, and revenue impact in one view. Check it between services on your phone.
Opening disclosure tells callers Soulid is answering. The New Zealand addendum stays explicit about what is live today and what is still awaiting final legal wording.
Built with real restaurant pressure in mind
Auburn and Merrylands, Sydney NSW — Hyderabadi cuisine, 100% Halal, across two suburban venues with heavy Friday and Saturday phone volume.
Over an 8-week measurement window, Soulid picked up every inbound call, captured after-hours bookings previously lost to voicemail, and printed kitchen tickets automatically — so the team could cook and serve without stepping off the floor to answer the phone. The first New Zealand case study will be published once local proof is approved.
Pricing
No per-cover booking fees. No surprise call-centre bills. Exact New Zealand pricing is being finalised — book a demo and we'll walk you through the plan that fits.
Best for single-location venues with lower to moderate call volume.
Best for single-location venues with heavier phone traffic and more workflow complexity.
Restaurant groups running two to five locations.
Free 6 weeks trial with terms and conditions. We fit Soulid around your current setup — no upfront platform cost to try it.
See full pricingFrequently asked
Yes. You keep the number customers already call. Setup fits around your current telco arrangement — no porting, no new hardware on the customer side, and no asking regulars to learn a new number.
We align the New Zealand rollout to the NZ Privacy Act 2020, including caller disclosure and a published addendum at /privacy/#new-zealand. Where final legal wording is still being signed off, the live addendum says that explicitly rather than implying the work is finished.
Soulid reads back the key detail on every call before finalising an order or booking, so mistakes get corrected in the moment. Complex requests and frustrated callers are routed to a staff member instead of dead-ending. Nothing gets stuck in voicemail.
Usually about a day once menu, operating hours, and staff notification details are confirmed. If call-forwarding changes, printer checks, or test calls need a little longer, we keep the rollout practical and staged.
There's a Starter, Growth, and Multi-Site plan with no per-cover booking fees and no surprise call-centre charges. We're finalising exact New Zealand pricing — book a demo and we'll walk you through the plan that fits your venue, along with the Free 6 weeks trial with terms and conditions.
Not in Phase 1. Soulid handles inbound calls, pickup orders, reservations, staff notifications, and the dashboard. Delivery aggregation, tableside ordering, loyalty, and phone payment processing are not in the current scope — we say so out loud rather than implying them on the page.
Book a 15-minute demo and we'll walk you through the exact flow on your existing phone number.